Key Coaching Team:
Head Strength & Conditioning Coach
I am passionate about helping youth, development, and elite level athletes reach their athletic potential.
AF Director | Movement Coach
For the past six years I have been involved in semi-professional rugby in a playing, coaching and training capacity.
Strength & Conditioning Coach
My name is Richard Sylvester or “Richie” as they call me here in New Zealand. I am a life-long sports and fitness enthusiast that is willing to try most things.
AF Director | General Manager
I have been working in the sports management, coaching and rehabilitation sectors since 2003 and have a real passion for youth athlete development.
I work in a joint role between THE ATHLETE FACTORY and Inside Running and really enjoy the varied and sports-related nature of the job.
I am a Year 13 student at Mount Maunganui College. I have been refereeing rugby union for six years and I am currently on the BOP Rugby Union Premier Panel.
AF Director | Head of Medical Services
I have been working as a physiotherapist in the musculoskeletal and sports industry for the past ten years. During this time I have specialised in sports physiotherapy and rehabilitation, including completing a post-graduate diploma in Sports Medicine.
Sports Nutritionist & Dietician
I am very passionate about food and nutrition, sport and exercise, I love getting outdoors and enjoy working with people to improve their nutritional intake. I’ve been working as a Registered Dietitan for seven years and a Sports Dietitian for the past four years.
Mental Skills Coach
I am a trained coach and mental skills consultant who specialises in helping athletes accomplish their goals in sport and in life. My education includes a Bachelors Degree in Sports and Leisure Studies, a Graduate Diploma in Teaching and a Masters Degree…
I graduated from the NZ College of Massage in 2014 as a certified massage therapist and then continued to gain experience in the field from working at spas and clinics. I then discovered my passion for sports massage and rehabilitation as…
I really enjoy working with adolescent athletes & keen sports players, I find they have good enthusiasm and are quite impressionable. When it comes to nutrition there is usually plenty to learn to improve performance and overall health. I was at the AIMS games this...read more
Sport and exercise participation can be hugely beneficial for a young person in today’s world. Children who develop physical skills can continue to use them to promote a lifetime of athletic involvement. Not to mention, there is the old cliché that sport “builds...read more
Rugby has evolved. The 2015 All Blacks team was, on average, 15kgs heavier than their 1987 counterparts. Couple this with the ball being in play for 10 minutes longer than it was 20 years ago, and we give birth to a Bigger, Faster, Fitter, Stronger culture among...read more
When thinking about what will take your rugby to the next level, a lot of people see top-flight players and what their strengths are and assume that is what is required to make it. In some cases, that may be true, but generally speaking, everyone has different weapons...read more
Get in Touch
Get in touch with the Team at THE ATHLETE FACTORY: