Our Programmes:

AF Speed School

Focused on developing functional movement patterns and running mechanics in children aged 5–10 years. AF Speed School is fun and engaging.
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AF Academy

Our Long-term Athlete Development programme. Designed for athletes aged 11–18 years, AF Academy builds resilience and athleticism that will complement your sports- specific training.
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Foundation Athlete

Foundation Athlete is our signature programme at THE ATHLETE FACTORY and is a High Performance Programme designed for aspirational athletes wanting to take their chosen sport to the next level.
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AF Team

AF Team Training is a multi-option programme designed to offer group-based training solutions to suit your own individual goals. The programme includes all encompassing support and facilities within FOUR different Class types – and each class type offers a varied approach.
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Inside Running Academy

NZ’s leading private international rugby academy and based at THE ATHLETE FACTORY where Short-term (5 day) Camps and Long-term Player Development camps (4–40 weeks) are run.
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AF Athlete Testing

A multitude of tests designed to provide athletes with a snapshot of where they are at from an athletic and movement perspective. Find out how you compare to world-class athletes and how you can improve.
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Our Staff:

Key Coaching Team:

Ricci Persico

Ricci Persico

Head Strength & Conditioning Coach

I am originally from Nelson but am fresh off of 5 and a half years of study down in the deep south (Dunedin) where I completed a Bachelor of Physical Education and Masters in Applied Science.
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Richard Sylvester

Richard Sylvester

Strength & Conditioning Coach

My name is Richard Sylvester or “Richie” as they call me here in New Zealand. I am a life-long sports and fitness enthusiast that is willing to try most things.
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CRAWFORD ROBB

CRAWFORD ROBB

Strength & Conditioning Coach

My passion for Strength and Conditioning stems from competing in sports at a representative level both here in New Zealand and abroad. My own strive for a healthy, yet social lifestyle led me to the Bay of Plenty from Christchurch.
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Management Team:

Mike Rogers

Mike Rogers

AF Director | General Manager

I have been working in the sports management, coaching and rehabilitation sectors since 2003 and have a real passion for youth athlete development.
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Nicky October

Nicky October

Manager

I work in a joint role between THE ATHLETE FACTORY and Inside Running and really enjoy the varied and sports-related nature of the job.
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LAURA HARDY

LAURA HARDY

Coach & Administrator

With qualifications in both Strength and Conditioning Coaching and Massage, I have been able to combine my passions for coaching and rehabilitation within sport
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Other Staff:

Craig Newland

Craig Newland

AF Director | Head of Medical Services

I have been working as a physiotherapist in the musculoskeletal and sports industry for the past ten years. During this time I have specialised in sports physiotherapy and rehabilitation, including completing a post-graduate diploma in Sports Medicine.
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Rachel Scrivin

Sports Nutritionist & Dietician

I am a New Zealand Registered Dietitian (NZRD) and Advanced Sports Dietitian, accredited with Sports Dietitians Australia.  I have worked as a senior Clinical Dietitian in both New Zealand and London hospitals.

In addition to being a qualified Dietitian, I am ISAK (International Society for the Advancement of Kinanthropometry) accredited technician, so I can offer accurate body composition analysis.

Zane Winslade

Zane Winslade

Mental Skills Coach

I am a trained coach and mental skills consultant who specialises in helping athletes accomplish their goals in sport and in life. My education includes a Bachelors Degree in Sports and Leisure Studies, a Graduate Diploma in Teaching and a Masters Degree…
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Ashleigh Davidson

Ashleigh Davidson

Massage Therapist

I graduated from the NZ College of Massage in 2014 as a certified massage therapist and then continued to gain experience in the field from working at spas and clinics. I then discovered my passion for sports massage and rehabilitation as…
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Other Services:

Team Bookings

AF is available for your team or group to book aspects of the facility and our coaches for sessions that meet your needs.
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Sports Physiotherapy

The team at Foundation Sports & Rehabilitation Clinic provide hands-on physiotherapy to athletes and general public at THE ATHLETE FACTORY
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Massage Therapy

Our skilled Massage Therapists are dedicated to providing the right massage to suit your needs. Whether you’re looking to relieve stress, to increase your sports performance, or just to relax, the the professionally
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Sports Nutrition

Our Sports Nutritionists are qualified and experienced at providing nutrition advice to athletes and general public of all ages. Sports Nutrition is an integral component of maximising your potential as an athlete.
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Mental Skills

Are you ticking all the boxes to be the best athlete you can be? If you devote time toward developing your physical abilities, then you can’t ignore the critical role the mind plays in sport — it’s usually the mental
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Workshops

Are you a coach, teacher or parent looking to grow your understanding of athlete development? AF has developed a workshop series designed to grow our wider community’s understanding of youth
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Our Partners

Get in Touch

Get in touch with the Team at THE ATHLETE FACTORY:

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