THE ATHLETE FACTORY is a world class training facility based at 124 Aerodrome Road, Mt Maunganui.

We are not your standard gym! We are all about our members getting results! We are a programme-driven training facility with programmes to cater for the diverse needs of children, youth, high performance athletes and the general population.

At THE ATHLETE FACTORY we have two very distinct offerings:

Through our AF Speed School, AF Academy and Foundation Athlete programmes we offer a progressive and engaging approach to long-term athlete development. Each programme focuses on the key.

Through our RAW Fitness and AF Rehab programmes we offer a results-based approach to health, fitness and general wellbeing. Our programmes are focused on teaching the fundamental movements required to both achieve your long-term health and fitness goals, and also build strength and resilience.

Our Programmes:

Raw Fitness

Raw Fitness is the premier group and personal training programme in the Bay of Plenty — here to help you achieve your physical goals and get your body into the shape you want.
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Foundation Athlete

Foundation Athlete is our signature programme at THE ATHLETE FACTORY and is a High Performance Programme designed for aspirational athletes wanting to take their chosen sport to the next level.
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AF Academy

Our Long-term Athlete Development programme. Designed for athletes aged 11–18 years, AF Academy builds resilience and athleticism that will complement your sports- specific training.
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AF Speed School

Focused on developing functional movement patterns and running mechanics in children aged 5–10 years. AF Speed School is fun and engaging and led by Coach Richard Sylvester.
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AF Rehab

The AF Rehab Programme has been designed to cater for the needs of athletes and people who are returning to sport or activity after a long-term injury, or those simply battling to remain injury free.
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AF Athlete Testing

A multitude of tests designed to provide athletes with a snapshot of where they are at from an athletic and movement perspective. Find out how you compare to world-class athletes and how you can improve.
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AF Open Gym

Enjoy the benefits of training in a world-class training facility with the flexibility to train when you want to. Open Gym hours are 6am – 8pm Mon–Fri and 7.30am – 9.30am Saturday mornings.
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Inside Running Academy

NZ’s leading private international rugby academy and based at THE ATHLETE FACTORY where Short-term (5 day) Camps and Long-term Player Development camps (4–40 weeks) are run.
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Our Staff:

Key Coaching Team:

Tim Wilson

Tim Wilson | Head Strength & Conditioning Coach

I am passionate about helping youth, development, and elite level athletes reach their athletic potential.

Over the past four years I have helped facilitate the physical development of a variety of different athletes and teams ranging from youth to sub-elite.

This experience, as-well as ongoing studies, allows me to provide all THE ATHLETE FACTORY athletes with a quality programme that will ensure they achieve their goals.

Keepa Mewett

Keepa Mewett | AF Director | Movement Coach

For the past six years I have been involved in semi-professional rugby in a playing, coaching and training capacity. The experience I have had during this time has helped me to develop a keen interest in the strength and conditioning side of not only sport, but movement in general. In particular, I really enjoy the strength, power and mobility elements of olympic weightlifting and gymnastics.

At THE ATHLETE FACTORY, I lead strength and conditioning programmes for athletes and the general population. I love to see real results for our clients so they are able to achieve their goals in sport and life.

Keepa Mewett

Richard Sylvester | Strength & Conditioning Coach

My name is Richard Sylvester or “Richie” as they call me here in New Zealand. I am a life-long sports and fitness enthusiast that is willing to try most things.

My personal sporting career has included American football, track and field, basketball, football. I have also participated in Capoeira, Parkour and Olympic Weightlifting.

My friends describe me as a “Jock with a Master’s”. They do this to recognise my endless love for sports, fitness and health along with, my curiosity for knowledge related to the fitness field.

I have 10 years experience as a Strength and conditioning coach which has always included a mix of youth athletes and varsity athletes. I endeavour to make a meaningful and profound impact professionally and personally during my time here in New Zealand.

Mike Roger

Nicole Jacob | Movement Coach

I have completed a certificate in Advanced Personal Training through FitCollege and combine that with my coaching experience in Crossfit and Ludus Magnus.

I have a real passion for teaching women how to move properly and empowering them to realise the potential their bodies are capable of.

Mike Roger

Laura Hardy | Intern

I was born in England and grew up in Cyprus and have lived in New Zealand for five years.

I am passionate about seeing kids and athletes of all ages achieve their goals through sport and have worked with various age group teams and athletes in a variety of sports — most recently with swimmers in a Learn to Swim environment and coaching squad level athletes.

I have a Masters Degree in Strength and Conditioning and look to gain accreditation in the future.
I really enjoy seeing kids learn through sport and movement and look forward to working alongside the team at THE ATHLETE FACTORY.


Nicky October

Mike Rogers | AF Director | General Manager

I have been working in the sports management, coaching and rehabilitation sectors since 2003 and have a real passion for youth athlete development.

I believe that sport is the most effective method to develop leadership and positive character traits in youth.

It is these learnings through sport that enable our young people to grow holistically to face today’s physical and mental health challenges. I am extremely proud of THE ATHLETE FACTORY, and look forward to having a positive impact on the lives of many in the Tauranga and wider Bay of Plenty regions.

Nicky October

Nicky October | Manager

I am originally from Christchurch but have resided in Mt Maunganui with my husband, Mikaere, for the past eight years.

I work in a joint role between THE ATHLETE FACTORY and Inside Running and really enjoy the varied and sports-related nature of the job.

I am also a qualified gymnastics coach, so am really passionate about youth development through sport and as such I just love my job!

Nicky October

George Haswell | Receptionist

I am a Year 13 student at Mount Maunganui College. I have been refereeing rugby union for six years and I am currently on the BOP Rugby Union Premier Panel.

In the summer I referee touch rugby at an international level.

I love being involved in those sports and giving back to our community.

Other Staff:

Nicky October

Craig Newland | AF Director | Head of Medical Services

I have been working as a physiotherapist in the musculoskeletal and sports industry for the past ten years. During this time I have specialised in sports physiotherapy and rehabilitation, including completing a post-graduate diploma in Sports Medicine. Throughout my career I have worked within various musculoskeletal and sports physiotherapy clinics together with several high performance sports teams and Athletes. In 2013 I established Foundation Sports & Rehabilitation Clinic. The team at Foundation play an integral part at THE ATHLETE FACTORY, working with our Strength and Conditioning team to improve our athlete’s skills and ability, while keeping them safe and injury free.

Nicky October

Emma McMichael | Sports Nutritionist & Dietician

I am very passionate about food and nutrition, sport and exercise, I love getting outdoors and enjoy working with people to improve their nutritional intake. I’ve been working as a Registered Dietitan for seven years and a Sports Dietitian for the past four years, and currently operate my clinic-based business part-time within Aspire SportsMed team and consults here at THE ATHLETE FACTORY. I am currently the BOP nutrition provider for High Performance Sport NZ Pathway to Podium Programme, the Foundation Athlete Programme and provide a nutrition service for Waikato/Bay of Plenty Netball development programmes. I also specialise in digestive health issues, food intolerance, weight management and lifestyle disease and health condition.

Nicky October

Zane Winslade | Mental Skills Coach

I am a trained coach and mental skills consultant who specialises in helping athletes accomplish their goals in sport and in life. My education includes a Bachelors Degree in Sports and Leisure Studies, a Graduate Diploma in Teaching and a Masters Degree in Sport Psychology from John F Kennedy University.

I have experience working with athletes from a range of sports. My strengths lie in preparing athletes for consistent performance in high pressure situations, developing a flexible and optimal performance mindset and engaging athletes with a realistic plan dedicated to helping them achieve their dream.

Nicky October

Ashley Davidson | Massage Therapist

I graduated from the NZ College of Massage in 2014 as a certified massage therapist and then continued to gain experience in the field from working at spas and clinics. I then discovered my passion for sports massage and rehabilitation as I became and more involved with sports teams and athletes. I continued to up-skill my education with a Diploma in Sports Massage. Every day I continue to gain experience, working with international teams that travel to New Zealand as well as assisting athletes to perform to their optimum. My passion has always been with sports and I believe to maintain and improve, athletes must have a well balanced recovery and rehabilitation plan including sports massage.

Nicky October

Lauren McDonald | Physiotherapist

Originally from Auckland, sports became my passion from an early age, however, my love for all sport resulted in my fair share of injuries and physiotherapy sessions. Hence, I decided to focus my career on helping others regain full function. After graduating in 2013 and completing my post graduate certificate in Acupuncture in 2016, I’ve worked with some amazing sports squads including Otago University Football Assoc, Porirua North Premier & Senior Rugby, Mt Eden Under 21s Rugby and Under 16 Wellington Hurricane Rugby. Currently I’m the Lead Physiotherapist for Inside Running Academy and Tauranga Sports Rugby Club. I have a love for sports rehab and really enjoy the challenge of post-operative rehab rehab.

Nicky October

Michael Wilson | Physiotherapist

My passion for sports and science took me up to Auckland to gain my Bachelor of Health Science – Physiotherapy, graduating in 2016. From the get go I always knew I wanted to career to direct me into the private/sports side of physiotherapy. I’ve had the privilege of working with lots of teams in my career including; East Coast Bays U21’s/Prems, North Harbour Development, Tauranga Sports Prems / Development, Inside Running Academy, Arataki Prems, Bethlehem College 1st XV and some awesome individual athletes.

My goals in working with sports teams/players are to facilitate them to perform at their peak, with a
strong focus on injury prevention through evidence based strength, conditioning and prehab. I also really enjoy working any individual in helping them to regain full function and participation in their life after injury or surgery.

When I’m not in the clinic, you’ll find me out on the sideline supporting the Tauranga Sports rugby team, catching up with friends, in the gym or out playing golf, cricket or any other activity I can.
I’m stoked to be part of such and amazing, innovative and supportive team at Foundation Clinic and can’t wait to expand my physiotherapy skills through meeting new people and future postgraduate study.

Nicky October

Adina Holder | Physiotherapist

Raised in mighty Manawatu by a fanatical sports family, I decided to centre my career around my passion for physical activity. I graduated from Otago University in 2011 with Distinction in Bachelor of Physiotherapy and have been based in a musculoskeletal setting since. Additionally I gained a Certificate in Western Acupuncture and a Masters of Sports Physiotherapy. My professional experience spans across premier rugby teams in Otago and Waikato, NZ age group and Masters Volleyball, national swimming athletes, NZ jockeys and womens rugby. I love being a physiotherapist and strive to deliver a comfortable, friendly experience, while helping clients achieve their own personal goals. I relish a challenge and people are my passion.

Get in Touch

Get in touch with the Team at THE ATHLETE FACTORY:

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