Our Programmes:

THE ATHLETE FACTORY is a programme-driven training facility with programmes to cater for the diverse needs of children, youth, high performance athletes and general population.

Raw Fitness

Raw Fitness is the premier group and personal training programme in the Bay of Plenty — here to help you achieve your physical goals and get your body into the shape you want.
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Foundation Athlete

Foundation Athlete is our signature programme at THE ATHLETE FACTORY and is a High Performance Programme designed for aspirational athletes wanting to take their chosen sport to the next level.
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AF Academy

Our Long-term Athlete Development programme. Designed for athletes aged 11–18 years, AF Academy builds resilience and athleticism that will complement your sports- specific training.
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AF Speed School

Focused on developing functional movement patterns and running mechanics in children aged 5–10 years. AF Speed School is fun and engaging.
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AF Rehab

The AF Rehab Programme has been designed to cater for the needs of athletes and people who are returning to sport or activity after a long-term injury, or those simply battling to remain injury free.
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AF Athlete Testing

A multitude of tests designed to provide athletes with a snapshot of where they are at from an athletic and movement perspective. Find out how you compare to world-class athletes and how you can improve.
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AF Open Gym

Enjoy the benefits of training in a world-class training facility with the flexibility to train when you want to. Open Gym hours are 6am – 8pm Mon–Fri and 7.30am – 9.30am Saturday mornings.
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Inside Running Academy

NZ’s leading private international rugby academy and based at THE ATHLETE FACTORY where Short-term (5 day) Camps and Long-term Player Development camps (4–40 weeks) are run.
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AF SPEED SCHOOL is focused on developing physical literacy and physical fitness using a variety of fun and engaging games and activities/developmentally appropriate activities.

AF Speed School is a 60 minute class with sessions focused on:

  • Locomotion (run, jump),Manipulation (throw, kick), Stabilisation (climb, hang, roll)
  • Fitness components(Speed, Strength, Power, Endurance, Agility, Balance & Co-ordination)
  • Children having FUN!!
  • There are two different options based on your child’s age and rate of growth and maturity:

    Junior Speed School (5-7years)
    90% taught through physical literacy games, 10% taught through structured activities

    Advanced Speed School (7-10years)
    80% taught through physical literacy games, 20% taught through structured activities


Monday:3.30pm – 4.30pm
4.30pm – 5.30pm
Tuesday:4.30pm – 5.30pm
Wednesday:3.30pm – 4.30pm
4.30pm – 5.30pm
Thursday:4.30pm – 5.30pm


Price on application

AF ACADEMY AF ACADEMY is our Long-term Athlete Development programme.

Designed for athletes aged 11–18 years of age, AF Academy builds resilience and athleticism that will complement your sports specific-training. As athletes progress, their training programmes become more individualised, group sizes are reduced and the expectation is that athletes train with us more regularly per week.


Monday:6.30am – 7.30am
4.00pm – 5.00pm
5.00pm – 6.00pm
Tuesday:6.30am – 7.30am
4.00pm – 5.00pm
Wednesday:6.30am – 7.30am
4.00pm – 5.00pm
5.00pm – 6.00pm
Thursday:6.30am – 7.30am
4.00pm – 5.00pm
Friday:6.30am – 7.30am
4.00pm – 5.00pm
5.00pm – 6.00pm


Price on application


  • Comprehensive athlete testing and monitoring.
  • Group training sessions with world-class strength & conditioning coaches.
  • Access to support services such as sports physiotherapy, sports nutrition, sports massage and mental skills coaching.

As athletes progress through the AF Academy programme, their training programmes become more individualised and the athlete-to-coach ratio is reduced.

FOUNDATION ATHLETE is our signature programme at THE ATHLETE FACTORY. The programme is designed to take athletes to the next level in terms of performance.

Foundation Athlete focuses on the long-term development of high performance or aspiring high performance athletes. It is targeted towards motivated athletes that require support in their training but are capable of being in control of their own development.


  • Fully individualised training programme. Every athlete has a training programme that is unique to their sport, training age and training goals, and strengths and weaknesses as an athlete.
  • The programmes are designed to be athlete-centred, with an interdisciplinary approach including regular communication with coaches, parents, and other people in the athlete’s support network.
  • Programmes will also take into account other variables such as time of year (sports season), and other sports training loads.
  • Personalised coaching. Five group-session times per week with our Head of Strength & Conditioning, Tim Wilson, and other coaching staff.
  • World-class support. As part of Foundation Athlete you will be supported with:
    • Free sports Physiotherapy
    • Discounted Massage Therapy, Sports Nutritionist and Mental Skills Coaching.
  • Comprehensive Athlete Performance Testing. All athletes will undertake a comprehensive assessment prior to commencement of their training, which includes:
    • Initial muscle balance assessment from your assigned sports physiotherapist.
    • Athlete Performance Testing which evaluates overall athletic ability including anthropometry, strength, power, speed, agility and endurance. This highlights areas that need to be improved to enhance performance. It also provides a benchmark for monitoring athletic improvements over time.
    • Movement screen from our head strength and conditioning coach
    • Nutrition assessment and initial consultation.
    • Sport Psychology assessment and initial consultation


Monday – Friday6.00am – 8.00am


$100 per week


For more information about scholarship options please contact: Mike Rogers, General Manager, THE ATHLETE FACTORY, ph: 021784839, [email protected].

At THE ATHLETE FACTORY we understand the importance of athletes being able to track their progress, measure results and focus on key areas of strength and weakness. Find out how you compare to world-class athletes in your sport, and how you can improve.

We offer two different testing opportunities at THE ATHLETE FACTORY:


On the first Wednesday of every month we offer the opportunity for athletes to undergo the following tests:

  • Yoyo fitness test
  • 10m & 30m speed test
  • Agility test

This is a free service to all Open Gym, AF and RAW members.

Cost to non-members: $5.

RAW FITNESS Teach your body to move the way it was meant to…

Even if you’re not a competitive athlete, Raw Fitness can help you to:

  • Lose weight
  • Gain muscle
  • Increase your cardiovascular fitness level
  • Improve your mobility
  • And help you to move the way you are supposed to move

RAW FITNESS uses basic human movements as a foundation for building a more efficient body.

We have the premier group and personal training programme in the Bay of Plenty and are here to help you achieve your physical goals and get your body into the shape you want.

Starting your journey with RAW is a positive lifestyle choice. We have a holistic approach to movement and nutrition and feel everyone has the right to a pain-free, enjoyable life.

Increasing strength or improving your body composition is only the beginning. We believe in performance. When our performance improves, our body adapts. An aesthetic body is the result of frequent, smart training which is exactly what we provide here at RAW.

Unlock your true potential with us. We strip the training back to basics with a strong focus on technique and developing strength through range of movement to enhance mobility. Combining that with load and metabolic conditioning guarantees that you will improve your overall performance.

Let the guys at RAW take care of the thought process of designing sessions to achieve your goals and encourage continual progress. All we ask of you is to bring yourself with an open mind and a hunger to chase results. Join our movement and start the journey to being better than you were yesterday.

Come join our RAW Fitness family to reap the benefits of our results-based training. We will set up an initial consultation to set your goals, get through a movement assessment and do some basic testing around your physical capabilities so we can plan the rest of your journey towards a better you.


Raw Small Group Training

Immerse yourself in RAW Group Training for a complete workout with the added motivation to push your limits. In a 60 minute session, you can expect to address mobility and technique training followed by load and metabolic conditioning. These sessions are programmed as such to be adaptable, catering for all abilities and experience. Build strength, drop body fat and increase your energy levels, all whilst getting rid of everyday aches and pains! It is the perfect solution to revamp your mundane workouts. No session will be the same and your progress is tracked to keep a log of your guaranteed results.

Raw Personal Training

Work one on one with an experienced, enthusiastic RAW coach. Whether your goals are around building strength, improving your body composition or beating your personal best at the next half marathon; let us take the guess work out of your programming. We understand that you are an individual with unique requirements. The sessions are custom built to meet your ideal fitness approach, specific needs and lifestyle habits. They enable you to optimise your time spent at the gym, ensuring your goals are achieved in the fastest time. Learn to move properly and pain-free. Set your targets at your first consultation and work towards them with complete guidance. We hold you accountable for every session, track progress monthly and keep you on the right track every step of the way.

Raw Corporate Team Training

  • Do you want a better work/life balance for your employees?
  • Do you want to increase energy and productivity in the workplace?
  • Would you like to reverse the effects of years of stagnant deskwork?
  • ​We customise corporate team packages for you and your company. Let us help your staff into a better physical and emotional condition and at the same time, increase their productivity!


Are you returning to sport or activity after a long-term injury, surgery or sedentary period?

Are you battling with pain or physical restrictions in your day to day training or activity?

THE ATHLETE FACTORY Rehab programme has been designed to cater for the needs of athletes and people who are returning to sport or activity after a long-term injury, or simply people who are battling to remain injury free.

AF Rehab is a group approach to rehabilitation, focused on getting you back to your best as soon as possible. The 60 minute group sessions will account for individual differences in order to get you back to full health, and more importantly to keep you there!

The sessions will be led by a qualified sports physiotherapist from Foundation Clinic and qualified AF strength and conditioning coach.


Monday & Wednesday 6am – 7am: General Fitness
Monday 6am – 7am: Run Specific Strength
Monday & Wednesday 6pm – 7pm: General Fitness
Thursday & Thursday 12pm – 1pm: General Fitness
Friday 6am-7am: Strength & Power
Friday 9am – 10am: General Fitness


Price on application

OPEN GYM members enjoy the benefits of training in world class training facility with the flexibility of being able to train when you want to.

What’s included in our open gym membership?

  • Access to the Open Gym ‘Zone during all opening hours and restricted access to the lifting rig area (based on availability around class times).
  • Free initial assessment and training programme.
  • Check-in with one of our coaching staff after your first 6 weeks.


Monday – Friday6am – 8pm
Saturday7.30am – 9.30am


Price on application

Operating since 2010, INSIDE RUNNING ACADEMY is New Zealand’s leading full time rugby academy and offers a range of Camps and Services that are entirely focused on player’s present and future development.

We will teach you how to become the best player that you can be through comprehensive training schedules, expert coaching and support staff, state-of-the-art methodology and world-class training facilities.

Additionally, you’ll experience a taste of quintessential New Zealand rugby culture — while based at one of New Zealand’s top beach resort locations.

Visit our website for more information: www.rugbyacademy.global.

Get in Touch

Get in touch with the Team at THE ATHLETE FACTORY:

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