ABOUT THE ATHLETE FACTORY:
THE ATHLETE FACTORY is a world class training facility based at 124 Aerodrome Road, Mt Maunganui.
We are not your standard gym! We are all about our members getting results! We are a programme-driven training facility with programmes to cater for the diverse needs of children, youth, high performance athletes and the general population.
At THE ATHLETE FACTORY we have two very distinct offerings:
LONG-TERM ATHLETE DEVELOPMENT FOR YOUTH
Through our AF Speed School, AF Academy and Foundation Athlete programmes we offer a progressive and engaging approach to long-term athlete development. Each programme focuses on the key.
MOVEMENT BASED COACHING FOR GENERAL POPULATION
Through our AF Team programme we offer a results-based approach to health, fitness and general wellbeing. This programme is focused on teaching the fundamental movements required to both achieve your long-term health and fitness goals, and also build strength and resilience.
Key Coaching Team:
Ricci Persico | Head Strength & Conditioning Coach
After five and a half years of study I made the move to the Mount to pursue my coaching career. During my studies I held internships at both High Performance Sport NZ as well as the Highlanders – where I later became an Assistant S&C for the 2019 Season.
I am well versed in a range of sports and very much enjoy the ability to help athletes from all sports and all walks of life to not only become better athletes, but also better people!
Crawford Robb | Strength & Conditioning Coach
My passion for Strength and Conditioning stems from competing in sports at a representative level both here in New Zealand and abroad. My own strive for a healthy, yet social lifestyle led me to the Bay of Plenty from Christchurch.
Throughout my career as a Strength and Conditioning coach, I have had the chance to work with a wide range of athletes from those who are simply looking to better their lives through health and fitness to elite athletes at the absolute pinnacle of their disciplines. This has enabled me to mould my own blend of coaching, which puts emphasis on the athlete’s wellness as well as achievement in their chosen sporting fields and their everyday lives.
I plan to continue further study within the field of sport science, ensuring my coaching is best practice and continually evolving to what is best for each of my athletes.
Ben Holland | Speed school Coach
I am originally from a small Island called Guernsey (look it up!). After moving to New Zealand to pursue my rugby career through the Inside Running Academy, I also continued with my passion for coaching youth rugby – helping out with teams from MMI and MMC. Being around the Athlete Factory and Speed School Coach Richie helped develop my ability to coach, teach, and develop children’s movement abilities in a fun and engaging way.
Mike Rogers | AF Director | General Manager
I have been working in the sports management, coaching and rehabilitation sectors since 2003 and have a real passion for youth athlete development.
I believe that sport is the most effective method to develop leadership and positive character traits in youth.
It is these learnings through sport that enable our young people to grow holistically to face today’s physical and mental health challenges. I am extremely proud of THE ATHLETE FACTORY, and look forward to having a positive impact on the lives of many in the Tauranga and wider Bay of Plenty regions.
Nicky October | Manager
I am originally from Christchurch but have resided in Mt Maunganui, for the past ten years.
I work in a joint role between THE ATHLETE FACTORY and Inside Running and really enjoy the varied and sports-related nature of the job.
I am also a qualified gymnastics coach, so am really passionate about youth development through sport and as such I just love my job!
Craig Newland | AF Director | Head of Medical Services
I have been working as a physiotherapist in the musculoskeletal and sports industry for the past ten years. During this time I have specialised in sports physiotherapy and rehabilitation, including completing a post-graduate diploma in Sports Medicine. Throughout my career I have worked within various musculoskeletal and sports physiotherapy clinics together with several high performance sports teams and Athletes. In 2013 I established Foundation Sports & Rehabilitation Clinic. The team at Foundation play an integral part at THE ATHLETE FACTORY, working with our Strength and Conditioning team to improve our athlete’s skills and ability, while keeping them safe and injury free.
Rachel Scrivin | Sports Nutritionist & Dietician
MSc, PG Dip Diet (Dist.), BCApSc, BPhEd, AdvSD, NZRD
Hi, I am a New Zealand Registered Dietitian (NZRD) and Advanced Sports Dietitian, accredited with Sports Dietitians Australia. I have over 22 years’ experience working with high performance athletes, weekend warriors, and people wanting reliable, evidence based nutrition information. I have worked as a senior Clinical Dietitian in both New Zealand and London hospitals, as a contractor for ACC, and recently for nearly 6 years, as Head of Nutrition and Dietetics for the UAE armed forces (Abu Dhabi).
In addition to being a qualified Dietitian, I am ISAK (International Society for the Advancement of Kinanthropometry) accredited technician, so I can offer accurate body composition analysis.
I have been a fitness instructor for over 25 years in addition to being a competitive squash player for most of my life, so I understand how nutrition fuels your body to enhance your performance.
I have just started working part time on my PhD focusing on gut health and endurance exercise which will be an exciting next few years!
Zane Winslade | Mental Skills Coach
I am a trained coach and mental skills consultant who specialises in helping athletes accomplish their goals in sport and in life. My education includes a Bachelors Degree in Sports and Leisure Studies, a Graduate Diploma in Teaching and a Masters Degree in Sport Psychology from John F Kennedy University.
I have experience working with athletes from a range of sports. My strengths lie in preparing athletes for consistent performance in high pressure situations, developing a flexible and optimal performance mindset and engaging athletes with a realistic plan dedicated to helping them achieve their dream.
Ashley Davidson | Massage Therapist
I graduated from the NZ College of Massage in 2014 as a certified massage therapist and then continued to gain experience in the field from working at spas and clinics. I then discovered my passion for sports massage and rehabilitation as I became and more involved with sports teams and athletes. I continued to up-skill my education with a Diploma in Sports Massage. Every day I continue to gain experience, working with international teams that travel to New Zealand as well as assisting athletes to perform to their optimum. My passion has always been with sports and I believe to maintain and improve, athletes must have a well balanced recovery and rehabilitation plan including sports massage.
Lauren McDonald | Physiotherapist
Originally from Auckland, sports became my passion from an early age, however, my love for all sport resulted in my fair share of injuries and physiotherapy sessions. Hence, I decided to focus my career on helping others regain full function. After graduating in 2013 and completing my post graduate certificate in Acupuncture in 2016, I’ve worked with some amazing sports squads including Otago University Football Assoc, Porirua North Premier & Senior Rugby, Mt Eden Under 21s Rugby and Under 16 Wellington Hurricane Rugby. Currently I’m the Lead Physiotherapist for Inside Running Academy and Tauranga Sports Rugby Club. I have a love for sports rehab and really enjoy the challenge of post-operative rehab rehab.
Adina Holder | Physiotherapist
Raised in mighty Manawatu by a fanatical sports family, I decided to centre my career around my passion for physical activity. I graduated from Otago University in 2011 with Distinction in Bachelor of Physiotherapy and have been based in a musculoskeletal setting since. Additionally I gained a Certificate in Western Acupuncture and a Masters of Sports Physiotherapy. My professional experience spans across premier rugby teams in Otago and Waikato, NZ age group and Masters Volleyball, national swimming athletes, NZ jockeys and womens rugby. I love being a physiotherapist and strive to deliver a comfortable, friendly experience, while helping clients achieve their own personal goals. I relish a challenge and people are my passion.