Our Programmes:
Raw Fitness
Raw Fitness is the premier group and personal training programme in the Bay of Plenty — here to help you achieve your physical goals and get your body into the shape you want.
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Foundation Athlete
Foundation Athlete is our signature programme at THE ATHLETE FACTORY and is a High Performance Programme designed for aspirational athletes wanting to take their chosen sport to the next level.
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AF Academy
Our Long-term Athlete Development programme. Designed for athletes aged 11–18 years, AF Academy builds resilience and athleticism that will complement your sports- specific training.
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AF Speed School
Focused on developing functional movement patterns and running mechanics in children aged 5–13 years. AF Speed School is fun and engaging and led by Coach Richard Syvlester.
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AF Athlete Testing
A multitude of tests designed to provide athletes with a snapshot of where they are at from an athletic and movement perspective. Find out how you compare to world-class athletes and how you can improve.
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AF Open Gym
Enjoy the benefits of training in a world-class training facility with the flexibility to train when you want to. Open Gym hours are 6am – 8pm Mon–Fri and 7.30am – 9.30am Saturday mornings.
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Inside Running Academy
NZ’s leading private international rugby academy and based at THE ATHLETE FACTORY where Short-term (5 day) Camps and Long-term Player Development camps (4–40 weeks) are run.
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Other Services:
Team Bookings
AF is available for your team or group to book aspects of the facility and our coaches for sessions that meet your needs.
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Sports Physiotherapy
The team at Foundation Sports & Rehabilitation Clinic provide hands-on physiotherapy to athletes and general public at THE ATHLETE FACTORY
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Massage Therapy
Our skilled Massage Therapists are dedicated to providing the right massage to suit your needs. Whether you’re looking to relieve stress, to increase your sports performance, or just to relax, the the professionally
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Sports Nutrition
Our Sports Nutritionists are qualified and experienced at providing nutrition advice to athletes and general public of all ages. Sports Nutrition is an integral component of maximising your potential as an athlete.
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Mental Skills
Are you ticking all the boxes to be the best athlete you can be? If you devote time toward developing your physical abilities, then you can’t ignore the critical role the mind plays in sport — it’s usually the mental
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Our Staff
Key Coaching Team:
Tim Wilson
Head Strength & Conditioning Coach
I am passionate about helping youth, development, and elite level athletes reach their athletic potential.
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Keepa Mewett
AF Director | Movement Coach
For the past six years I have been involved in semi-professional rugby in a playing, coaching and training capacity.
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Richard Sylvester
Strength & Conditioning Coach
My name is Richard Sylvester or “Richie” as they call me here in New Zealand. I am a life-long sports and fitness enthusiast that is willing to try most things.
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Nicole Jacob
Movement Coach
I have completed a certificate in Advanced Personal Training through FitCollege and …
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Management Team:
Mike Rogers
AF Director | General Manager
I have been working in the sports management, coaching and rehabilitation sectors since 2003 and have a real passion for youth athlete development.
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Nicky October
Manager
I work in a joint role between THE ATHLETE FACTORY and Inside Running and really enjoy the varied and sports-related nature of the job.
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George Haswell
Receptionist
I am a Year 13 student at Mount Maunganui College. I have been refereeing rugby union for six years and I am currently on the BOP Rugby Union Premier Panel.
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Alex McGlone
Receptionist
I am studying to be a Personal Trainer and by October 2017 I will have obtained a Level 5 Certificate in Advanced Personal Training.
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Other Staff:
Craig Newland
AF Director | Head of Medical Services
I have been working as a physiotherapist in the musculoskeletal and sports industry for the past ten years. During this time I have specialised in sports physiotherapy and rehabilitation, including completing a post-graduate diploma in Sports Medicine.
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Emma McMichael
Sports Nutritionist & Dietician
I am very passionate about food and nutrition, sport and exercise, I love getting outdoors and enjoy working with people to improve their nutritional intake. I’ve been working as a Registered Dietitan for seven years and a Sports Dietitian for the past four years.
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Zane Winslade
Mental Skills Coach
I am a trained coach and mental skills consultant who specialises in helping athletes accomplish their goals in sport and in life. My education includes a Bachelors Degree in Sports and Leisure Studies, a Graduate Diploma in Teaching and a Masters Degree…
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Ashleigh Davidson
Massage Therapist
I graduated from the NZ College of Massage in 2014 as a certified massage therapist and then continued to gain experience in the field from working at spas and clinics. I then discovered my passion for sports massage and rehabilitation as…
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Our Blog
The problem with positive thinking
When working with Rugby players and Coaches the common misconception is that Sport psychology, and my role as a mental skills trainer, is all about getting people to start thinking positively. There is this pervasive belief that somehow a 100% positive frame of mind...
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Get in Touch
Get in touch with the Team at THE ATHLETE FACTORY:
